At the time, the company didn't specify which products were being removed, although Target has faced criticism online over swimsuits advertised as "tuck-friendly" with "extra crotch coverage" in its Pride collection. Like many retailers, the company is struggling with a pullback in consumer spending because of high inflation, which has weighed on its profits.īut Target is also facing scrutiny for its merchandise selection, including its Pride line, with its stores removing some of the items in May after facing threats. Target shares have declined 12% this year, but the company is facing issues far beyond the backlash to its Pride collection, which included onesies, bibs, and T-shirts for babies and children. The attorneys general also said they believed Target's Pride campaign threatened their financial interests, writing that Target leadership has a "fiduciary duty to our States as shareholders in the company" and suggesting that company officials "may be negligent" in promoting the campaign since it has negatively affected Target's stock prices and led to some backlash among customers.
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